Our Story
Silverdale Bathrooms is a specialist in high quality handmade ceramics.
All of our traditional bathroom pottery is manufactured in the UK on our 35,000 square metre site at Silverdale, near Newcastle-Under-Lyme, in the heart of the English Potteries. The area has been the hub of the British ceramics industry since the middle of the 17th Century and the site itself has produced products for such revered brands as BC Sanitan, Vernon Tutbury, Balterley and Jacuzzi.
Skills to make our unique products have been perfected over many years, passed down through generations of modellers. Each piece is the fusion of traditional craftsmanship and modern innovation and is the ultimate in timeless luxury and quality.
Silverdale Bathrooms is one of the few remaining UK bathroom manufacturers producing a collection under the Silverdale brand in acknowledgement of the special skills nurtured by the community local to our site, and we continue to invest in this precious heritage through the apprentices we take on to train and work alongside our senior modellers.
Inspiration is taken from the details and lines prevalent in the Victorian and Edwardian eras as well as the architecture, furniture and artistic constructs of the Art Nouveau and Art Deco movements.
We know that the quality of our ceramic is the best in the world because our customers tell us so.
OF CRAFTSMEN
Using a whole range of skills, passed down through generations of craftsmen, Silverdale Bathrooms has created the Silverdale™ range of luxury bathroom ceramics. The skills to make our unique products have been perfected over many years and this makes each piece of sanitaryware refined and of high quality in a way that no machine can replicate.
From the precise mixing of the English china clay to when a piece leaves the factory for its new home, each step in the process is
overseen by our skilled artisans to ensure the very highest of standards are achieved.
View our collections
Silverdale announced its relationship with Hotel Suppliers, the global hotel products and hotel supplies store and the hotel industry’s number one directory of hotel supplies. The partnership means that the Staffordshire-based, traditional bathroom specialists will have the opportunity to reach tens of thousands of hotel operators, owners, managers and buyers worldwide.
Silverdale focused its production on the supply of its traditional pottery range and OEM manufacture of luxury brands as it discontinued contemporary models. A revised focused brochure again incorporated new furniture solutions, redesigned basin stands and new pottery lines which enhanced the existing established traditional lines.
The Loxley range of pottery was introduced to the latest brochure, along with a revised and enhanced range of pottery, new brassware, and soft close wooden seats.
A new brochure design was introduced including new furniture collections.
The current owners acquired ownership of the land a property.
Silverdale commenced negotiations with recognised UK brands to manufacture their own labelled products in addition to its own range of Silverdale pottery.
The current business commenced operations relaunching the Silverdale range of products to the UK and European markets under new ownership and with a new management team in place.
New employees joined the business from other ceramic manufacturers to work alongside previous Silverdale staff.
Silverdale announced its relationship with Hotel Suppliers, the global hotel products and hotel supplies store and the hotel industry’s number one directory of hotel supplies. The partnership means that the Staffordshire-based, traditional bathroom specialists will have the opportunity to reach tens of thousands of hotel operators, owners, managers and buyers worldwide.
Silverdale focussed its production on the supply of its traditional pottery range and OEM manufacture of luxury brands as it discontinued contemporary models. A revised focussed brochure again incorporated new furniture solutions, re designed basin stands and new pottery lines which enhanced the existing established traditional lines.
The Loxley range of pottery was introduced to the latest brochure, along with a revised and enhanced range of pottery, new brassware, and soft close wooden seats.
The current owners acquired ownership of the land a property.
A new brochure design was introduced including new furniture collections.
Silverdale commenced negotiations with recognised UK brands to manufacture their own labelled products in addition to its own range of Silverdale pottery.
The current business commenced operations relaunching the Silverdale range of products to the UK and European markets under new ownership and with a new management team in place.
New employees joined the business from other ceramic manufacturers to work alongside previous Silverdale staff.
for a greater range & bespoke service
Experienced modellers create the complex and detailed moulds for every product by hand.
Working in this way means we are not confined by the limitations of the production line and are more able to add variety, complexity and detail to our pieces. Our modellers use specific tools, personal to them, in order to create each and every detail. Each piece is smoothed by hand before it is fired, ensuring uniformity and evenness of finish. The potters ID and the date of manufacture are marked on every piece.
Three layers of hand sprayed glaze are applied before firing to achieve the glassy depth of finish we are renowned for. If you choose to have the Silverdale Bathrooms logo, a pattern or a personalised logo, these are all applied by hand and fired once more.
Our highly skilled craftsmen ensure that each piece is removed from the kiln at exactly the right time, to be certain that only the highest quality piece is brought to you.
This high gloss, hard-wearing finish lasts a lifetime and is what sets Silverdale products apart, with each piece fired for over 17 hours at a temperature exceeding 1215°C to ensure full vitrification and a lifetime luxurious finish.
Find out more about our personalisation service.
DID YOU KNOW...
We use Water Saving Technology on all our WCs! All Silverdale suites feature a water saving,
dual flush option allowing you to reduce the amount of water required to flush the pan. On our push button
cisterns range, we supply a two-part button offering either a 4 or a 6 litre flush.
On our traditionally-styled WCs, simply press and hold the cistern lever for a reduced flush or press and release for a full flush. This water saving feature is available on all WCs in the Silverdale traditional ranges whether Close Coupled, Low Level or High Level closets. Our solution allows you to have a traditional bathroom style with modern water saving features.
